Phygital Fashion Week - PWF 25'

In This fashion show, Everything physical is also digital

Phygital showcase & pop-up in Le Marais, Paris. October 3–5, 2025

Independent fashion meets real-time technology.

Shabél Paris took part in Drippy, a three-day phygital runway and showroom in the heart of Paris. 

Bringing together 15 independent brands and more than 450 guests, the event connected physical fashion with digital experiences in a setting alive with experimentation.

With stylists, buyers and guests from Vogue and Télérama among the crowd, Drippy created space for discovery, conversation and unexpected connections. .

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Interactive 3D garments on Drippy3D.

For Shabél Paris, this phygital fashion show was an opportunity to share our creative world within a community exploring how fashion is presented and experienced.

Three days of movement, encounters and creative energy. A little chaos. A little magic​​.

Paris has always led fashion. Now it’s leading the future of shopping: playful, immersive, and gamified. 

Artisanal Innovation: Live at the Drippy Pop-Up

Fashion is evolving, and so are the ways we experience it. We had the absolute pleasure of launching our latest piece at the Drippy phygital showroom.

A moment of pure synergy at the Drippy phygital fashion showcase. Our founder, Shri is pictured here alongside our incredible model, who is wearing two standout pieces from the collection. 

The top features a meticulous, hand-woven bobbin lace bib, paired dynamically with our dramatic quilted pants. Driven by a commitment to conscious creation, both pieces were brought to life entirely from deadstock yarn and fabric, proving that the future of fashion is both high-tech and high-craft.

  • Fashion Meets Technology

    Drippy brought a three-day phygital runway and showroom to the heart of Paris, combining independent fashion with real-time technology. Shabél Paris joined a creative space exploring new ways to present and experience clothing.

  • Independent Voices

    With 15 brands and more than 450 guests, the event brought designers into conversation with stylists, buyers and the wider fashion community. It offered an opportunity to share our work, exchange ideas and build connections.

  • Chaos & Magic

    Runway moments, showroom discoveries and spontaneous encounters gave Drippy its character. With Vogue and Télérama among those represented, the three days were filled with visibility, creative energy and a little Parisian magic.